Pretzelrami Promotional Creative
One of our largest integrated campaigns from the summer of 2025 centered around the return of the Pretzelrami, a limited-time sandwich featuring TOGO'S signature pastrami served on a soft pretzel bun.
Our team was responsible for developing the campaign's creative direction from concept to execution, exploring multiple visual approaches before ultimately landing on a superhero-inspired theme. Timed alongside a summer filled with blockbuster superhero film releases, the concept felt culturally relevant and provided opportunities to incorporate playful, timely references throughout the campaign.
The creative system was carried across a wide range of touchpoints—including in-store signage, point-of-purchase materials, organic and paid social media, digital ads, and promotional assets—resulting in a cohesive campaign that brought energy and personality to the product launch while maintaining TOGO'S approachable brand voice.
Menu Board POP
Window Clings
Social Media Promo Post Graphics
The Flavorful Four
General Promotions
Instagram Stories
Cheese Steaks Promotional Creative
For TOGO'S Cheese Steak campaign, our team developed a playful creative direction centered around the product's melty, indulgent appeal.
Leaning into the "cheesy" theme, we explored a variety of visual concepts before creating custom 3D-inspired graphics that mimicked the look and movement of melted cheese. This visual language became the foundation of the campaign, extending across social media, paid advertising, and in-store marketing materials to create a cohesive, eye-catching experience.
By pairing bold typography with dimensional cheese effects, the campaign highlighted the product's craveability while giving the promotion a distinct and memorable personality.
Menu Board POP
Window Clings
SAJJ Mediterranean
SAJJ Mediterranean is a fast-casual Mediterranean restaurant franchise known for its fresh, customizable meals inspired by the flavors and traditions of the Mediterranean. With a focus on high-quality ingredients, bold flavors, and a modern dining experience, SAJJ offers guests a unique approach to Mediterranean cuisine through its signature wraps, bowls, salads, and seasonal menu offerings.
Our agency partners with SAJJ Mediterranean to develop and execute their social media and digital marketing strategy, creating content that strengthens brand awareness and connects with their customers.
From conceptualizing monthly promotions and campaign ideas to designing Instagram graphic posts, stories, and newsletter communications, our team manages the full digital content process to ensure a cohesive and engaging brand presence. Through strategic planning and creative execution, we help showcase SAJJ’s menu offerings, seasonal initiatives, and unique Mediterranean-inspired experience across digital platforms.
Summer Grape Salad Mini Campaign
For SAJJ Mediterranean’s 2026 limited-time Summer Grape Salad, our team developed a playful seasonal campaign that positioned the dish as the ultimate summer fling—fresh, exciting, and impossible to forget.
Leaning into a fun and flirtatious concept, we created messaging that encouraged customers to indulge in the moment while building anticipation around the limited availability of the seasonal offering.
I led the creative direction and execution, translating the campaign concept across social media, email marketing, and promotional materials to create a cohesive brand experience that captured the energy of summer and drove engagement around the new menu item.
Instagram Stories
Social Media Grid Graphics
Campaign Newsletters
Monthly Instagram Stories
Monthly Newsletters
Social Media Grid Graphics
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